How to apply online and get an employer's attention

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How to Apply Online and Get an Employer's Attention

You've found an ad for an entry-level position at XYZ Inc. With your skills and qualifications, you fit the bill perfectly. But XYZ requires an online application—and that means (you think), you fill out a cookie-cutter application that distills your skills so that it appears you're one-of-a-million applicants, not one-in-a-million. And then—when you click "send"—your application swirls away into the black hole of electronic waste.

Should you or shouldn't you use an online application? And if you do submit your resume online, how can you get it the attention it deserves?

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